Rene Shalala is a Senior Producer based in Sydney Australia.

Rene is deeply committed to highly detailed craft and dynamic productions across all forms. Being innovative, nimble and creative are paramount in her approach. A responsible, efficient and calm under pressure mindset has allowed Rene to work across a broad range of productions across many continents.

Rene began her career as Head of TV at some of Australia’s top creative advertising agencies. Throughout her career, Rene has produced high-profile campaigns for brands such as Volkswagen, Volvo, Coca-Cola, Coopers, Samsung, IKEA, Football Federation Australia, MTV EXIT/UNICEF, UNSW, Garmin, SmithKline Beecham, Cathay Pacific, Nestlé, Airtasker, Toyota, Westpac, Suncorp, Snack Brands Australia, McDonald’s, Woolworths, Arnott’s Group, Barclays, and more.

She has created multi award winning music videos for the MTV EXIT Foundation, an initiative dedicated to raising awareness and preventing human trafficking and modern slavery. These projects featured collaborations with artists like Radiohead, Muse, and MK Ultra.

In 2003, she founded Shalala Productions, serving as a facilitator, representative, and producer for major US based production companies, including Ridley Scott & Associates, Villains, Anonymous and many more.

Rene’s work has been part of work that has won numerous awards encompassing the last 15 years. Her passion spans print, digital, experiential and film production, covering the entire process from agency inception to final post production delivery.

Rene is also embracing the possibilities of AI in production. She recently worked on Menulog’s AI driven campaign, exploring new tools and approaches to bring the idea to life. Comfortable collaborating with AI specialists and experimenting with generative tech, she enjoys blending traditional craft with emerging innovation to open up fresh creative opportunities for brands.

Her sweet spot is bridging client and creative relations, works seamlessly with creative teams and having a deep understanding of the creative process as well as client expectations.

From 2023 to 2025, Rene was the Executive Producer at DDB Sydney, where she worked on campaigns like McDonald's Big Mac ‘The Original Mouthful’, VW RooBadge.

EMAIL: rene@shalala.com.au
phone: +61 419 600 053

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